The Digital Saree Weaver: Bringing Kutch to the World

Radha had the skill, but no market. Her exquisite hand-woven sarees were sold to middlemen for a fraction of their value. She joined our Digital Marketing Workshop and learned how to showcase her products online.

Using the subsidized E-Commerce Package from Namo Nari Abhiyan, she set up a simple online catalog. She used her "Digital Business Card" to share designs with customers on WhatsApp.

Going Global

Last month, she received her first bulk order from a boutique in London. By cutting out the middlemen, her profit margin has increased by 300%.